I’ve spent the last 17+ years producing commercials, branded content, and documentaries for agencies and brands around the world. As an Executive Producer, I’m passionate about the intersection of creativity and logistics — helping ideas find their shape while keeping productions grounded and achievable. Through mentoring, I aim to share practical insight on everything from budgeting and pitching to client management and creative problem-solving.
My areas of expertise:
Executive production and production leadership
Commercials and branded content
Budgeting and production strategy
Agency and client relations
Global and service production
AI-driven and hybrid production workflows
Mentorship and team development